#1 Kid's Natural Toothpaste Brand, (Based in part on data reported by Nielsen through its Connect Service for the Toothpaste Category for the 52 week period ending 8/27/22, for the AOC market. Copyright 2022 Nielsen.) Hello natural cavity protection! Tom's of Maine Natural Kids Fluoride Toothpaste uses calcium and silica to gently clean your little one's teeth. Plus, the yummy Silly Strawberry flavor of this natural children's toothpaste makes brushing fun. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin. At Tom's of Maine, we want to empower families to live more naturally. With more than 50 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 10% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
From the manufacturer
Focus on sustainability Small changes in product size & weight lead to lower carbon emissions. We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions. Here are a few of the many ways products can qualify:
